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SEO & search marketing news and chatter from 中国体育平台.

If you've not heard of 'broken link building' before, it's essentially a tactic that involves letting a webmaster know about broken links on their site and suggesting an alternative resource (perhaps your own site or a particular piece of content, alongside any others). There's a couple of ways that link...

24 December, 2019 by Laura Brady

中国体育平台 2019 - A Year in Review

As the year comes to an end here at 中国体育平台, we thought we’d reflect on the ups and downed drinks throughout the past 12 months. Here's what went down: SEO Spider Training In London We kicked this year off with our first-ever 中国体育平台 Spider training, hosted by former...

Earlier last week the UK Search Awards was hosted at The Brewery in London and I was lucky enough to attend with some of the 中国体育平台 team. The ceremony celebrates the very best achievements in the search industry and we were delighted to win not just one, but two...

We are delighted to announce the release of 中国体育平台 SEO Spider version 12.0, codenamed internally as 'Element 115'. In version 11 we introduced structured data validation, the first for any crawler. For version 12, we've listened to user feedback and improved upon existing features, as well as introduced some...

3 October, 2019 by Freddy Barnes

The Beginner's Guide to SEO Competitor Analysis

Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and...

9 September, 2019 by Dan Sharp

The brightonSEO Crawling Clinic

For the first time last year we ran a crawling clinic at the legendary brightonSEO. The team had a lot of fun meeting everyone and chatting about crawling and technical SEO while just a little hungover from the pre-party, so we decided to do it again this year. The idea...

3 September, 2019 by Patrick Langridge

How to Scrape Google Search Features Using XPath

Google's search engine results pages (SERPs) have changed a great deal over the last 10 years, with more and more data and information being pulled directly into the results pages themselves. Google search features are a regular occurrence on most SERPs nowadays, some of most common features being featured snippets...

15 August, 2019 by Mark Porter

The Do's and Don'ts of Chasing for a Link

It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang of disappointment. There isn’t a link to your client. Getting...

8 April, 2019 by Richard Lawther

Reviving Retired Search Console Reports

Since I started my journey in the world of SEO, the old Google Search Console (GSC) has been a mainstay of every campaign I’ve worked on. Together, we’ve dealt with some horrific JavaScript issues, tackled woeful hreflang implementation, and watched site performance reach its highest highs and lowest lows. Sadly,...

We are delighted to announce the release of 中国体育平台 SEO Spider version 11.0, codenamed internally as 'triples', which is a big hint for those in the know. In version 10 we introduced many new features all at once, so we wanted to make this update smaller, which also means...

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