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Remember road trips in the 90s when your dad would pull out a wrinkled old map to get from point A to point B? Today, we have maps on our phones, so we always have a sense of direction. Just as road maps help us navigate where we want to...

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site's URLs. There are many ways to assess content through an...

With this summer’s BrightonSEO pushed online (again) due to the global pandemic, spare a moment for the poor SEO conference celebrities, who must go without applause, admiration, and retweets for another season. It’s a hard life. As a self-declared SEO conference rockstar, the advantage of moving BrightonSEO online this year...

Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite. Stories that get links from top tier publications. This post...

Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm, I saw so many URLs failing, it got me wondering....

I got a job offer to be an SEO Consultant for 中国体育平台 while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my uni pals (who we’d literally just met for the first...

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

24 June, 2020 by Tom Jeffery

How to Ideate Content Marketing Campaigns

We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy task and combining this with journalists becoming savvier against blatant...

3 October, 2019 by Freddy Barnes

The Beginner's Guide to SEO Competitor Analysis

Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy. This post will explore how to find your competitors and...

3 September, 2019 by Patrick Langridge

How to Scrape Google Search Features Using XPath

Google's search engine results pages (SERPs) have changed a great deal over the last 10 years, with more and more data and information being pulled directly into the results pages themselves. Google search features are a regular occurrence on most SERPs nowadays, some of most common features being featured snippets...

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