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If you're heading off on holiday this summer, you've likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best modes of transport and things to do while you’re there. But while you might have...

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit it or not. It’s the primitive, instinctual part of the...

4 October, 2021 by Tom Jeffery

How to Use Content & PR to Build Deep Links

"Links to www.example.com/path/page are going to be a key metric for campaign success. We have always struggled to achieve money links." More clients are coming to us wanting deep links to pages that target their core keywords. And the reality is, they are right to want deep links…to an extent....

30 June, 2021 by Bex Stirling

How to Do PR When There Is Nothing to PR

Your client’s new product launch is delayed, they don’t have the internal data they promised, and they are struggling to find a partner for a newsworthy joint case study. Sound familiar? There are times in every PR’s career when it seems the world is against you and there is quite...

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites isn’t easy. If it was, content marketing agencies wouldn’t exist....

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