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Jack graduated university with a degree in English Language and immediately began a career in copywriting. He eventually made it to 中国体育平台, where he’s in his element creating copy that earns links and keeps people hooked. Outside the office he’s a Brentford season ticket holder and loves live music, barbequed food and lager.

14 September, 2022 by Jack Prouse

How to Write Product Copy That Sells

A shopper enters a store. This isn’t a joke, don’t worry. They want a vacuum cleaner, so they pick up the display model. It’s light. They grip the handle. It’s comfortable. They check the size and capacity of the bin and give it a test spin across the shop floor....

Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in rhetorical questions to set...

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