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Amy is a manager and content marketing specialist within 中国体育平台's growing PR team. Outside of work she's a spin and gin enthusiast and can often be found fishing her non-buoyant French Bulldog (Finn) out of the River Thames.

Last night, members of 中国体育平台’s Digital PR and Content Marketing team attended the inaugural UK Digital PR Awards ceremony at London’s Marble Arch, where our campaigns were nominated in eight categories. Hosted by Don’t Panic Events, the live awards ceremony was an intimate affair, bringing together the best in...

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit it or not. It’s the primitive, instinctual part of the...

As content marketers, our goal is to create engaging content to reach relevant audiences. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website. But getting coverage on high DA news sites isn’t easy. If it was, content marketing agencies wouldn’t exist....

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