Google Analytics Consultancy

Access the data to make better decisions around your website. Our Google Analytics Consultancy helps you measure every aspect of your website’s performance and understand how people are using it.

Web analytics is the study of your website data – from which pages users visit, to how long they view them, and which pages they click on next. Understanding how people use your website helps you improve their experience and boost your bottom line.

Screaming Frog works with you to get the most out of your Google Analytics data – the data that helps you understand your customers and make smarter decisions. The result is a wealth of useful insights, improved decision making and happier customers.

Drive Decisions with Data

Web Analytics takes the guesswork out of your website decisions. Understand how customers are using your site and how you can improve their experience – helping them to find the information, products and services they need. But analytics must be set up properly to get the most out of your data. Work with Screaming Frog for:

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Account Strategy

We help you structure your analytics account – giving you the data that shapes decisions and the insights to properly report on them. Create goals, track e-commerce performance, report on customer behaviour and receive all your data on an intuitive personalised dashboard.

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GA4 Builds/ Upgrades

Been told you need to upgrade your Analytics tracking to GA4 but have no idea what GA4 actually is? Our experts can help build out a full GA4 setup that ensures your tracking and reporting needs are met not only today but also in the future.

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Data Verification

Accurate data is key in decision-making – giving you the confidence to stick or twist when it comes to your website. We’ll complete a full audit of your existing analytics package, making sure the set-up is sound whilst patching any problems. So, you’re making every decision on the back of precise data and accurate reporting.

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Data Troubleshooting

When you make changes to your website, it can sometimes cause problems for your analytics data – through incomplete implementation or incorrect tracking. Our Google Analytics-qualified data experts will quickly spot and fix any data discrepancies in your analytics platform to make sure all your reporting is complete and accurate.

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Visitor Behaviour

It’s not enough to just track how many people visit your site. To get the most value from every business decision, you need to know how they’re using your site. Which pages are they visiting? And in what order? We help you plot and report visitor journeys so you can improve their experience and encourage them to convert.

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Mobile App Activity

The increasing use of mobile means your website may no longer be the only digital touchpoint for your customers. So, your analytics package needs to be set up to track data from your mobile app, too – giving you the complete insight to drive the maximum value from every decision.

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Attribution

Accurate conversion attribution is tricky. In a multi-channel world, it’s difficult to track every touchpoint that leads to a conversion. That’s why we work with you to understand your website goals and typical journey profiles to show you the different outcomes of attribution models. And we’ll add them to your channel reports going forward, too.

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Measurement Models

Analytics helps you measure the goals that matter. We work with you to understand your business objectives and how you can measure your performance against them. For some websites, the goals will be obvious – like sales or newsletter sign-ups. But whatever your objectives, we’ll help you find the right measurement models to keep you reaching and exceeding your targets.

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Ongoing Reporting

Not only does our Analytics Consultancy service optimise or fix your analytics data but we then provide regular reporting. So, you’re always in the know about the latest changes to user behaviour and can capitalise on trends and behaviour changes.

Work with Screaming Frog

Whether you need a full Google Analytics audit or help setting up tailored reports, get in touch with us today.

Our Google Analytics Consultancy service is bespoke, and we work with you to fix existing problems or simply help you get the most out of your analytics insights.

Contact us today if you’d like to know more about what our Analytics Consultancy service can help your business.