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With all the fuss about AdWords sunsetting their external keyword tool my thoughts turned to which other tools I use to find and expand my keyword lists. Now, I’m not saying some of the ideas below are earth-shattering and I would hope that if you’re managing your campaigns efficiently you’ll...

Over the years Google have loved to play around with the way the adWords ads are displayed in the SERPs. One of their favourite ways ways is to change the background colour of the ads. Previous background colour choices have been yellow, purple & blue and now today we can...

Or WTF Adwords!?!?!?! I’m going to start with a confession, the post I had originally planned for today was a recap of the flurry of features that AdWords released last month, noting some of the good changes but also talking about the bad (near phrase & exact match anyone?) It...

12 January, 2012 by Matt Hopson

How To Get Creative With Small PPC Budgets

Because of the current Global economic situation (basically we’re all doomed), many organisations are reviewing marketing budgets and although we would all like to be in the ‘spend as much as you want’ camp, many advertisers are being forced to looking at their numbers and are making that difficult decision...

24 June, 2011 by Matt Hopson

Spotted: AdWords Ads With 6 Sitelinks

Earlier this morning I spotted that one of my clients ads was running what I believe is a(nother) new format of sitelinks. Instead of seeing the usual 4 sitelinks split across 1 or 2 lines or even the new embedded versions I saw 6 active sitelinks below my ad. After...

14 June, 2011 by Matt Hopson

AdWords Showing Extended Display URLs

Yesterday @RichardFergie asked on Twitter if anyone had seen 36 character display URLs as he had accidentally added a new ad that he thought would be disapproved, however, it had received impressions and was running (which is a bonus)… Usually when you upload an ad with a display URL of...

With all the various ad extensions available to AdWords advertisers nowadays it can be a bit of a struggle of keep on top of everything and make sure that they are all working as well as they should. I think by now everyone is pretty familiar with Sitelinks and how...

So this morning I, along with I would imagine quite a few other advertisers logged into the Yahoo & Microsoft Search Alliance webinar; if I’m honest after listening and watching a few of these in the past I wasn’t expecting to hear anything ground breaking but as the migration will...

If you follow me on Twitter you would have heard on Tuesday that I was debating whether I should/could liveblog my way through all the sessions at SES on Wednesday. [blackbirdpie url="http://twitter.com/#!/matthopson/status/40104061080584192"] Now if I’m honest although the idea of liveblogging the various sessions sounded great but I quickly found...

Let me start by throwing this out there: I’m not so sure the various ‘enhancements’ Google has added to AdWords ads have been entirely for the searchers’ (and advertisers’) benefit. I wouldn’t be surprised if they have been put in place to ensure that Google’s biggest cash cow remains in...

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