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15 August, 2019 by Mark Porter

The Do's and Don'ts of Chasing for a Link

It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang of disappointment. There isn’t a link to your client. Getting...

8 April, 2019 by Richard Lawther

Reviving Retired Search Console Reports

Since I started my journey in the world of SEO, the old Google Search Console (GSC) has been a mainstay of every campaign I’ve worked on. Together, we’ve dealt with some horrific JavaScript issues, tackled woeful hreflang implementation, and watched site performance reach its highest highs and lowest lows. Sadly,...

From crawl completion notifications to automated reportig: this post may not have Billy the Kid or Butch Cassidy, instead, here are a few of my most useful tools to combine with the SEO Spider, (just as excitin). We SEOs are extremely lucky—not just because we’re working in such an engaging...

Update: With the release of Spider version 12, you can now connect directly to the PageSpeed Insights API, letting you grab all your PageSpeed data automatically in the Spider — no XPath needed. Take a look here.  Google does a great job of providing a variety of tools for SEO’s...

A few months ago I posted an article that outlined some of the tools & techniques we use at 中国体育平台 for coming up with content ideas. Within that post I touched upon several websites that are worth visiting when you’re in need of inspiration, and I wanted to expand...

Historically all search engines were fairly blind to content created dynamically using JavaScript and would only crawl and index content within the initial HTML response. But times have changed, and Google, in particular, renders web pages like a browser, processing JavaScript and enabling it to crawl and index content and...

4 June, 2018 by Patrick Langridge

10 SISTRIX Features I Love

I have a confession to make - I love SISTRIX. SISTRIX, for the uninitiated, is an SEO tool which (amongst other things) plots website visibility based on ranking data, and gives a ton of useful and actionable insight into website performance. SISTRIX's Visibility Index uses millions of data points to...

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only a handful of back and forth emails, your shiny...

20 March, 2018 by Mark Porter

Content Ideation: Tools & Techniques

Creating content these days is tough. Historically, when us content marketers find something that works well we tend to pursue them relentlessly, to the point of reaching diminishing returns (infographics are a case in point). (more…)

15 November, 2017 by Daniel Cartland

Canonicals – The Good, The Bad, & The Ugly

Canonical URLs can be marked up as a link element within the head of a page, or by rel="canonical" HTTP headers to signal to search engines which page is the "preferred" URL to rank - usually in situations where content is duplicated or shared across many pages. The use of...

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