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Tory is the Founder & CEO of The Gray Dot Company, a boutique SEO Consulting Firm. She's spent over 13 years engaged in SEO and growth strategy, serving product and marketing roles for both in-house startups and reputable agencies.
Tyler is a Content Strategist, Copywriter, and SEO with The Gray Dot Company. When not out riding his bike, Tyler is often engaged in various SEO functions, spanning from SEO audits and research to strategy development and content creation.

The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site's URLs. There are many ways to assess content through an...

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