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PlayStation or Xbox? Apple or Android? These debates have divided the friendship groups of millions around the world, but within the digital marketing world, it’s SEO and PPC that is sometimes a cause of contention. However, in a world seemingly full of divide, I’ve looked at how we can help...

It’s been almost three years since I started to work intensely on log file analysis for SEO purposes, and to make the analysis simple, I decided on the 中国体育平台 Log File Analyser as my tool of choice. Because I faced so many cases where I should have known better,...

If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit it or not. It’s the primitive, instinctual part of the...

We're excited to announce 中国体育平台 SEO Spider version 16.0, codenamed internally as 'marshmallow'. Since the launch of crawl comparison in version 15, we've been busy working on the next round of prioritised features and enhancements. Here's what's new in our latest update. 1) Improved JavaScript Crawling 5 years ago...

Introduction To Crawling Staging Websites When a website is in staging or development, it should be restricted from being crawled and indexed by the search engines. This avoids it ranking in the search results, and potentially competing and cannibalising with a live website. It's essential to be able to audit...

Introduction To List Mode There are two fundamental crawling modes in the SEO Spider, the default 'Spider' mode which allows you to input and crawl a website, and 'List', which enables you to upload a list of URLs and crawl them. It sounds simple, and it is - but there...

Writing a good page title is an essential skillset for anyone in SEO, as they help both users and search engines understand the purpose of a page. In this guide we take you through the fundamentals, as well as more advanced considerations and tactics when analysing, writing and optimising the...

Link Score Introduction In version 10 of the SEO Spider, we introduced our own Link Score algorithm to help users identify the relative importance of URLs based on the internal linking architecture of a site. It can be considered as an internal PageRank calculation on a user-friendly 0-100 point logarithmic...

Since I started my journey in the world of SEO, the old Google Search Console (GSC) has been a mainstay of every campaign I’ve worked on. Together, we’ve dealt with some horrific JavaScript issues, tackled woeful hreflang implementation, and watched site performance reach its highest highs and lowest lows. Sadly,...

Connections to Google Analytics and Google Search Console from the SEO Spider are performed securely using libraries provided by Google. When the connection is established the library verifies the server it's talking to is who it says it is by looking at its certificate. If you are see the following...